After a month of reflection and fasting during the holy month of Ramadan, the festive day of Eid al-Fitr begins with the sighting of the new moon. Also known as the “Festival of Sweets,” this special celebration not only marks the end of a time of restraint but is above all a moment of togetherness, gratitude, and abundance.

Special day

The day always starts with a special prayer at the mosque, followed by many family visits. Families gather, tables overflow with delicious food, and flowers add extra color and atmosphere to the joyful occasion. The home is filled with the aroma of freshly prepared dishes, from baklava to date-filled maamoul. Each bite reflects the warmth of hospitality and the joy of giving. Sharing food with neighbors and friends strengthens the sense of community and amplifies the spirit of generosity. Doors are open to loved ones who come together to celebrate this sacred day—honoring elders and delighting children with gifts and treats. Sharing and charity are at the heart of Eid, because on this day, no one should be forgotten.

Fill this day with flowers

While flowers are not traditionally part of Eid customs, more and more consumers are choosing to enrich their celebration with the beauty and symbolism of flowers. This offers a valuable opportunity for you as a florist or retailer to respond to this growing desire. Consider bouquets with symbolic meaning: white lilies for purity, roses for love, or fragrant jasmine as a sign of joy. Flowers can be given as a gift during family visits, used to decorate the festive table, or offered as a heartfelt gesture to a loved one. Just like sweets, flowers can become a contemporary way to express love and connection.

By offering a thoughtful selection or personalized styling advice, you help your customers make their Eid celebration even more memorable. Whether it’s single stems, curated bouquets, or festive floral decorations—show that you’re tuned into the moments that matter most.

So let this special day be filled not only with treats and family love, but also with flowers!